Alexandria, Va.-based Agents Council for Technology (ACT) is trying to sell independent agents on a new concept: using technology to enhance the sales and marketing aspects of their businesses.In phase one of a multi-part report designed to help agents and brokers build a disciplined, sales-driven agency culture, ACT, an affiliation of the Independent Insurance Agents & Brokers of America (IIABA), revealed in November that "as the independent agency system inevitably becomes more efficient, greater efficiency should improve productivity by enhancing the manufacturing and sales processes.

"Without a closed sale, there is no productivity to increase. Agencies need a solid, effective sales management strategy, and technology will necessarily be a factor in any such strategy."

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