American Express Co.'s launch of a social media application for Apple Inc.'s iPhone that lets users share information about their purchases is one of the boldest recent moves from a credit card issuer, analysts say, and its competitors are likely watching the project closely.
Social Currency, which targets, young adults, is based on technology from Foursquare, a separate social media app that track users' movements through their mobile phones.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access