Woodland Hills, Calif. — Anthem Blue Cross was recognized for its program, Applications of Indirect Estimation of Race/Ethnicity Data in Health Plan Activities, as a 2008 winner of the BlueWorks program. BlueWorks is a collaboration between the Blue Cross and Blue Shield Association (BCBSA) and the Harvard Medical School Department of Health Care Policy, honoring innovation in successful approaches to improving health and wellness for members and consumers.

Through the BlueWorks program, Harvard researchers evaluate and select Blue Cross and Blue Shield companies' local programs for recognition based on their innovation, efficacy, robust design and potential for replication. Since the inception of BlueWorks in 2004, Harvard has recognized 43 Blue Cross and Blue Shield programs for their work to promote health and wellness and enable consumers to better manage their health care choices.

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