Consumers are changing the ways they interact with insurers and buy insurance. And, according to an Accenture survey of more than 6,000 insurance customers in 11 countries, many are open to providing more access to their personal data if it means more personalized products or better value for their coverage.

More than one-third (35 percent) of insurance customers said they are open to providing access to their usage or behavior information, such as car-usage or lifestyle information. Almost half (47 percent) said it would depend on the information requested, and 18 percent were not comfortable doing so.

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