Like manufacturers seeking multiple distribution avenues, many life insurance companies have been looking for further sales channels. The bank channel, for one, has been gaining traction.
Joan Cleveland, a senior vice president of business development at Prudential Financial's individual life insurance division, said that, since the Newark, N.J., company started selling life insurance through banks a little more than a year ago, it has focused on middle-market consumers who have "really been underserved by the life insurance industry."
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access