When it mapped out a test-pilot strategy to use e-signature software and digitize its Medicare supplement insurance forms, Banker's Life and Casualty Co. set some very lofty goals."We wanted to reduce non-value added activities, increase productivity, improve service to our policyholders, decrease unit costs, reduce cycle time and improve both compliance and suitability," says project manager Jason Uyder, a black belt in process excellence for Banker's Life and Casualty Co.
In October 2003, the Chicago-based insurance company began a cutting-edge program aimed at replacing the historically common wet-ink signature on paper documents with an electronic signature on digitized insurance forms. The aim was to automate field procedures, reduce agents' sins of omission and errors on forms, and diminish the turnaround time on open enrollment policy applications.
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