Blue Cross and Blue Shield of North Carolina will expand its usage of its SAS analytics and automation platform to increase customer engagement.

Blue Cross and Blue Shield of North Carolina (BCBSNC) consumer engagement program is intended to help members get and stay healthy, navigate the health care system and make use of the health-related benefits they can access as BCBSNC customers. The program will focus on preventive care, provider selection and cost of care awareness, SAS said.

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