Like many industries, insurers have been hard-pressed to effectively manage the large stores of data they accumulate, much less analyze it for additional gains. That may soon change with the prospects of a new in-memory business intelligence (BI) solution launched today by SAS. SAS Visual Analytics, part of the vendor’s analytics family, is being released with a visual interface that delivers analytics and insights to a broader class of users than before. According to an SAS spokesperson, while presently being touted by mobile telecom company Virgin Mobile USA, a Sprint prepaid company, at least one property/casualty insurer is among the product’s early adopters.

The product’s value proposition—applying analytics to massive amounts of data, being able to visually explore data at the speed of sight and the ability to share its insights with anyone anywhere—may send traditional insurance IT professionals scurrying to the corner. The product combines analytics, in-memory architecture, data exploration, Hadoop support and information-delivery options, including the iPad.

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