Three years ago, when I became editor of Insurance Networking, we redesigned the magazine to make it bolder, easier to read and more eye-catching. Over time, we continued to "tweak" the magazine by adding several new sections, creating bolder graphics and art, and adjusting our editorial coverage.This May, we concluded that with all of the changes that are affecting the insurance industry, it was time for a bold "makeover" for the magazine. The industry is in the midst of significant changes-financial, technological and social-forces that undoubtedly will continue to impact carriers' business strategies for years to come.
Our readers-senior insurance executives-need to stay on top of the trends, issues and latest developments that are shaping the industry, and we believe, with the relaunch of Insurance Networking as Insurance Networking News, we are providing our audience with more information they can use to make better business decisions.
Time is another factor that we considered. Executives need timely information, but they have less time to read. That's why we're adjusting our editorial coverage with shorter articles on a wider range of topics. A good example of our new focus is the e.insurance section, which begins on page 27. This new section will inform readers on new developments and trends in the online insurance world. Despite the dot-com bust, carriers continue to invest in Internet strategies, and executives need to know what their competitors, including banks and other financial services firms, are doing in the Web world.
We've also added two viewpoint columns to bring new voices into our editorial mix. And, we've introduced a new monthly feature, Case-By-Case, which highlights an insurer's implementation of technology to improve a business process or gain a competitive advantage.
Our editorial mission hasn't changed; Insurance Networking News helps senior insurance executives cut through the market "hype" and get to the heart of resolving industry and business challenges. Our coverage will continue to focus on how carriers are implementing technology to gain competitive advantage, reduce costs, improve efficiencies, improve customer service and develop new products and services.
We would like to know what you think about our new look. Please e-mail me at frank.cerne
