GEICO has the simplest brand among U.S. insurers, according to Siegel+Gale released its 2012 U.S. and Global Brand Simplicity rankings today. GEICO, ranked 21 out of 125 U.S. brands, was the only insurer to be considered a “leader,” as Allstate, which was ranked 84th in the United States as the only other insurer listed, was the last brand included in the “middle of the pack” section. 

On a global scale, all three insurers to make an appearance—ING, AXA and Allianz—fell into the bottom 15 and were listed as “laggards.”

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