Speed to market is a hot topic in the insurance industry. According to recent research from Stamford, Conn.-based Gartner Inc., 79% of life insurers and 86% of property/casualty insurers are investing in new technologies for product development.That's promising, but it won't do carriers, their customers, or their agents any good if new products get stalled on the road to the market.

Knowing this, insurers are paying closer attention to their distribution channel-and specifically, how technology can best support speed-to-market initiatives by "greasing the skids," so to speak, for their agents. Agents, in the meantime, are seeking the best products that match their markets.

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