Celent http://www.celent.com/index.htm analyst Prathima Rajan has written a couple blogs http://www.insurancenetworking.com/authors/61.html on bancassurance as a growing distribution channel in Asia-Pacific. Continuing her work in that vein, her recent research backs up her previous statements that while Asia-Pacific is agent-dominated in terms of both life and non-life distribution, bancassurance is quickly growing.

According to Rajan’s research, penetration of bancassurance in the life insurance market ranges from 10% in countries such as India, Japan and Thailand to as high as 50% to 70% of total insurance distribution in countries such as Taiwan and Malaysia.

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