Seattle – Across all functional areas, C-level insurance executives are tasked more than ever with improving financial performance. And in spite of what appears to be an otherwise insurmountable undertaking, executives, if focused on a stepped approach, are up to the task.

So said Mark McLaughlin, director of strategy, IBM Insurance Global Team, who presented to a crowded room of insurance executives at the IASA 2008 Educational Conference and Business Show, held last week in Seattle.

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