The individual market represents a new area of coverage for CIGNA's so-called expatriate business, which has previously catered to businesses with employees working abroad.
CIGNA said the plans would allow individuals to carry their insurance around the world, and would be attractive to wealthy individuals as well as those who are self-employed.
It estimates the overall market for the individual expatriate business is at least $1 billion, and said it expects to take a "sizable portion" of the market over time. The company launched a website last Wednesday,
Philadelphia-based CIGNA is focused on increasing its international business, which amounted to about 18% of net income last year.
Aside from the expatriate insurance plans, the international business also includes individual policies that supplement government health programs for residents in Asia and Europe.
© 2010 Thomson Reuters.
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