Almost three-quarters (72 percent) of respondents prefer getting information about insurance products and prices from an insurer’s website, followed by friends and family (61 percent) and insurance agents (56 percent), according to an Accenture survey of more than 4,000 U.S. automobile and home insurance customers.

Close behind agents are engines and aggregators—both online tools—rank fourth and fifth, with 55 and 54 percent of respondents indicating those options, respectively.

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