As insurers scramble to bolster their own bottom lines as the economy slowly rebuilds, one of the ways in which they're finding success is by improving their customer service offerings in an effort to enhance the end-user experience. While this strategy seems to be paying off—as seen in a report today from Watermark Consulting—what happens if this all-valuable resource still doesn’t have the money to purchase their products?
Financial Finesse, a financial education provider, released its 2009 findings on consumer financial trends, and the results show that consumers, on the whole, are only doing marginally better off than they were one year prior.
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