How would you feel about letting your automobile insurance provider embed a device in your car that watches how you drive, then determines whether your on-the-road behavior merits a discount?

A large number of U.S. drivers call that a good deal. They’re comfortable with usage-based insurance (UBI), finds a new survey released today — just in time for the Insurance Telematics 2014 conference in Chicago — by professional services company Towers Watson. In fact, nearly 80 percent of the 1,000 respondents surveyed by the research firm said they would either buy a UBI policy or consider the concept. That number rises to 88 percent of all drivers, if they were guaranteed that the UBI policy would not raise their insurance premiums, the survey finds.

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