If one were to assess the field of Internet insurance marketplace sites that have cropped up over the last couple years, one central theme would prevail: Most consist of Internet-only entities that primarily leveraged their Internet technologies to insurance.In late October, Simi Valley, Calif.-based Countrywide Insurance Services Inc. joined the online insurance marketplace arena with a different twist: Countrywide is taking three decades worth of bricks-and-mortar insurance experience and expanding it to the Web.

Located at www.cwinsurance.com, the site enables consumers to obtain homeowners and home protection plans, auto policies, life insurance and other products from multiple carriers. Designed as an e-agency, Countrywide's online marketplace consists of insurance products from 50 carrier-partners with which Countrywide has formed alliances over the years.

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