I had lunch today with a local agent for a top 10 U.S. P&C carrier where we discussed the economy and other changes impacting his business. Surprisingly, he was bullish on his future, and ability to grow his business in 2009 despite the recession. He attributed his year-over-year growth to his increased use of the Web for lead generation.

The agent said his home office has made significant incentive and process changes to improve the multichannel customer and agent experience. It appears that many major traditional, agent-based insurers are starting to figure out the formula to create a complimentary direct and agent-based distribution strategy.

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