JHPInsite.com, an insurance quote engine technology company and off-shoot of Health One Insurance Agency, found that “35 percent of website visitors clicking for information on additional products that are entirely different than what they were initially looking for." To address unpredictable shoppers, the vendor has developed a cross-sale platform enabling insurance brokers to place any product they wish into the quote engine environment for prospective clients.

"We've tapped into a fundamental supermarket-sales principle,” said Gary Jackson, president of JHPinsite.com. “When consumers are shopping, they are exponentially more responsive to their needs. If consumers need a product, and it's in front them, that's when they are most likely to respond.”

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