"We've tapped into a fundamental supermarket-sales principle,” said Gary Jackson, president of JHPinsite.com. “When consumers are shopping, they are exponentially more responsive to their needs. If consumers need a product, and it's in front them, that's when they are most likely to respond.”
The cross-sale platform instantly notifies brokers when customers within the quote engine express an interest in any product being displayed. The platform also captures pertinent information in a back office panel. At the same moment, the system begins a brief correspondence with customers, confirming contact information and serving up a link for customers to use for more information on the requested product.
"In many cases, several different products [are being viewed by a single consumer]. This functionality provides brokers with several additional sales opportunities that they would otherwise know nothing about. It's a complete re-vision of what a quote engine can do," said Jackson.
