Reflecting on the United States' recent presidential election, a good deal of attention was paid to the Obama campaign, specifically in how he, as an orator, moved the masses with his message. But while he stirred voters with his rhetoric and used major media outlets en route to a victory, an army of volunteers mobilized on a grassroots level to promulgate his message utilizing methods such as personal voter interaction, e-newsletter blasts and rallies, among others.

It's debatable which of the two assaults - be it from Obama or his volunteers - was most effective, but when all was said and done, he without a doubt managed to engage his audience in one medium or another.

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