Madison, Wis. — MemberCONNECT, CUNA Mutual Group's analytical approach to relationship building, provides credit unions with a direct marketing solution for auto and homeowners insurance. While the channel provides a tool for building member relationships on its own, it also is a complementary tool for credit unions with strong agency relationships.

"We recognize the challenges faced by credit unions in this market," says Keith Kremers, a MemberCONNECT sales specialist who formerly ran a credit union-owned insurance agency. "By positioning and using new channels and member distribution methods that are marketed and distributed around the existing agency, we are able to provide more revenue and relationship opportunities to the overall insurance strategy of the credit union without competing for the same members."

To that end, Madison, Wis.-based CUNA Mutual developed a Webinar that speaks to the possibilities available through the MemberCONNECT program, and how those opportunities can help credit unions with agency relationships grow their existing business. Additionally, the Webinar provides hypothetical case studies of how this complementary approach to marketing personal lines insurance can increase revenue, provide added economic resources, and increase product distribution and member access.

"We're not suggesting credit unions drop their agencies in favor of MemberCONNECT," Kremers says. "We are suggesting they can significantly increase their product distribution and increase profitability by doing both."

Source: CUNA Mutual

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