A malfunctioning Web site is a money drain in terms of lost revenue and business opportunities, not to mention the time it takes technicians to locate and fix the problem. Indeed, the IT team at Central Mutual Insurance Co. spent hours-to no avail-trying to determine why information sometimes was missing when agents, customers or employees visited the company Web site.But 10 minutes after installing Web optimization software, Central Mutual's IT team traced the problem to its source and fixed it.

That experience alone was enough to convince the Van Wert, Ohio-based insurer to keep using IntegriTea software from a San Francisco company called TeaLeaf Technology. IntegriTea monitors Web transactions and records everything that happens, says Gary Corcoran, the carrier's assistant vice president of information systems.

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