The relationship between carrier and agent is as complex as it is longstanding. A new report from New York-based Novarica delves into the mysteries of the relationship to elucidate what factors make a carrier an agents’ top choice.

The report, authored by Karlyn Carnahan, a principal in Novarica's insurance practice who oversaw the research project along with analyst Tse Wei Lim, finds that convenience, relationship, responsiveness and speed are primary deciders for agents. The study, Novarica Agent Survey 2009: Small Commercial Lines – How Technology and Service Drive Carrier Choice, surveyed 256 agents across the country.

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