At a time when mobile technologies are the focal point of auto claims, some UK drivers are giving new meaning to the term “distracted driving.” According to Diamond, a UK-based firm that specializes in women’s car insurance, the desire by UK motorists to “accessorize” their vehicles with toys, window stickers and plush seat covers, actually leads to a higher risk of accidents.

The average UK motorist spends close to £100 on accessories to personalize their vehicles, reports Diamond, which surveyed 2,000 UK motorists on the matter. According to research results, 57 percent have accessorized their car, with floor mats (35 percent), novelty air fresheners (15 percent) and humorous window stickers (14 percent) being the most popular. Only four percent admitted having fluffy dice hanging from their rear-view mirror.

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