If life insurers had to concoct new mission statements to enhance their new-business selling strategies, one for consideration could be, "A picture's worth a thousand words."For years, life providers and their agents have relied on obtuse, text-heavy sales presentations to their individual customers--using these raw tools to make a case for why a client should acquire life insurance--and why they should acquire it now. Too often, poor presentation tools fail to enlighten individuals concerning the magnitude of a life purchase.
But carriers such as Hartford, Conn.-based Travelers Life & Annuity have determined that there are indeed more effective ways to make life and annuity product more palatable to potential customers.
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