Wellesley, Mass. — The digital world is transforming the way information is organized and stored, and companies across all lines of business are being charged with using emerging technology solutions to support the customer experience in new and innovative ways, according to experts at an e-business thought leadership conference held January 16 and 17 in Wellesley, Mass.

Sponsored by New York-based MetLife and Babson College, Babson Park, Mass., the meeting provided a platform for experts to share information and best practices for leveraging emerging technology effectively to deliver on promises to customers and shareholders.

The roster of invited speakers and a panel of experts gathered to discuss new trends in technology designed to bring businesses closer to their customers, with a focus on emerging technology (Web 2.0), data and analytics, and multi-channel approaches to improving customer satisfaction, retention and growth.

Technologist David Weinberger, whose work focuses on how the Internet is changing human relationships, communication and society, opened the conference. The co-author of the “Cluetrain Manifesto” (originally a Web site, and eventually a book, which has been described as "a primer on Internet marketing") shared his view of how the digital world is transforming the way information is organized and stored.

According to Patricia Guinan, associate professor, technology operations and information management, Babson College, “Babson and its faculty partner with industry leaders through thought-leadership forums where innovative ideas and best practices are shared and research is used to develop ideas and possible solutions that extend beyond education and are beneficial to today’s businesses.”

Sources: The Business Wire, Babson College

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