Although a majority of property/casualty insurance companies will offer real-time policy quotes on their Web sites by the end of the year, carriers' Web initiatives aren't being primary driven by the desire to cut costs or put agents out of business. Instead, fear of losing customers is the primary motive influencing property/casualty insurers' Web initiatives.Those findings are among the results of a recent survey of 40 property/casualty executives conducted by Forrester Research Inc., a Cambridge, Mass.-based technology research and consulting firm. Of those carriers polled, 60% plan to offer real-time quotes by December; all will offer auto quotes, while 69% will offer quotes for home owners' coverage. Among multiline insurance carriers, 92% say they'll offer real-time quotes for term life coverage, but only 8% plan to do so for whole life policies.
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