GEICO Adds Virtual Assistant Tool for Mobile App Users

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GEICO Insurance has released a new virtual assistant tool, Kate, for its mobile app—giving customers more immediate access to policy information and personal documents.

The self-service tool is able to answer questions relating to policyholders’ current balance, next payment date, and specific coverage details. Kate is also paired with its own personality, similar to Apple’s Siri. Conversations can be initiated by typing or speaking to Kate directly.

"Interactive voice assistant technology has altered the way customers interact with their mobile devices,” said Pete Meoli, GEICO’s mobile and digital experience director, in a statement. "Kate is very intuitive and has been programmed to connect with policyholders at a deeper level."

Kate is available around the clock to policyholders and is available for iOS, with plans to roll out the technology for Android customers later this year.

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