"Is Google Buying CoverHound?” That was the question posed by Forrester analyst Ellen Carneyearlier this year, after she pored over documents related to Google’s pending entry into the auto-insurance aggregation space in the U.S. and discovered that the existing aggregator CoverHound was added to the producer license for a key Google stakeholder.
But as it turns out, Google is simply partnering with CoverHound -- and Compare.com, another aggregator -- as a gateway to the insurance carriers it hopes will eventually partner directly with them. In fact, getting a quote through Google Compare for Auto Insurance – which launched yesterday – takes you to landing pages or agents for Coverhound or Compare, Carney noted in an interview with Insurance Networking News today. “They are able to tap into the agents that CoverHound has,” she says.
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