The insurance industry is continuously on the lookout for ways to leverage the wealth of data it collects effectively. When Sun Life realized it was stewarding terabytes of data about its end clients, VP of distribution operations Tom Gilligan and his team set out to turn some of that information into a consumable form for brokers of its group insurance products.

“We have a really big database of customers and their plan designs because we quote on about 20,000 employers a year,” Gilligan says. “We’re also going after more and different external data sources. We’re all about helping brokers make better decisions with their employer customers using data.”

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