Aetna’s $37 billion deal for Humana – the largest sum one insurance carrier has paid for another – is certainly worth it from a technology perspective. CEOs of both companies said in a conference call that the combined company will set the standard for engagement with the consumer and provider communities through technology.

“Humana’s consumer strategy and investments to date are in line with Aetna’s vision of the future of healthcare delivery,” said Aetna CEO Mark Bertolini. “We believe the acquisition provides substantial opportunities to combine these best of breed consumer engagement programs [and create] a combined company with a singular vision of enabling consumers with simple tools to easily and actively manage their health care needs.”

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