(Bloomberg) -- Bob Dylan may not be impressed with the song-writing abilities of Watson in the advertising campaign IBM is running for its supercomputer that is supposed to understand language and mimic the inductive reasoning of a human brain. But the company is counting on Watson’s creativity, paired with a major push into the Internet of Things, to spark sales in its data-analytics and cloud-computing business.

The Internet of Things division will play a key role in driving revenue and profit within five years, Harriet Green, IBM’s vice president and general manager for Internet of Things and Education, told Bloomberg Television’s Ryan Chilcote in an interview. The company on Tuesday announced the opening of a new global headquarters and research lab in Munich for a division that will build Watson-based applications for Web-connected devices. The facility and eight other global centers are part of a $3 billion investment in the unit set out in March by Armonk, New York-based International Business Machines Corp.

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