Reports indicate that life insurers are taking it slow in developing mobile-based relationships with clients. Results of a consumer survey show that this may be the right strategy. For its recent report—“So What if There is an App?”—Celent questioned consumers about mobile applications for life insurance and found that there’s not an immediate need for life insurance apps for smartphones.
The respondents said they might be willing to use a life insurance app, but since very few exist today, they seem to be more content to receive service through other channels. However, 60% said they have some expectations of there being mobile apps in life insurance.
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