There's no question that independent agents are highly valuable participants in the insurance marketplace. But carriers that depend on independent agents are continually trying to determine what's important to them when they choose carriers.Two recent studies conducted by Celent Communications Inc. provide some insight.

After surveying 23,000 independent producers, agency principals and customer service representatives, Boston-based Celent found that although technology can be a differentiator, it is not the key driver for producers choosing a carrier.

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