There's no question that independent agents are highly valuable participants in the insurance marketplace. But carriers that depend on independent agents are continually trying to determine what's important to them when they choose carriers.Two recent studies conducted by Celent Communications Inc. provide some insight.
After surveying 23,000 independent producers, agency principals and customer service representatives, Boston-based Celent found that although technology can be a differentiator, it is not the key driver for producers choosing a carrier.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access