As the saying goes, a little knowledge is a dangerous thing. However, gaining greater knowledge through the more effective use of information is providing true differentiation for today’s leading insurance companies. That’s why more and more insurers are investing in gaining more comprehensive knowledge about their customers, products/services, employees and overall company performance.
These initiatives, known as business intelligence (BI), are being developed to enable firms to become increasingly innovative, cost-effective, agile and responsive to the dynamic market within which they operate.
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