Although mobile technologies occupy a very narrow part of the electromagnetic spectrum, their successful adoption presents a broad array of challenges to insurance companies.

With mobile devices fast becoming an expected medium for consumers interacting with any industry, insurers will have to follow suit. Indeed, in the past year insurance-specific mobile applications seemed to have made the transition from emerging technology to operational necessity. In a world where some 700,000 Android devices are activated daily, insurers ignoring the mobile application space do so at their own peril. Not surprisingly, many insurers recently have focused much of their energies on developing customer apps and mobile websites. From above, the current state of mobile development is analogous to the rush by insurers to establish a Web presence a few years back.

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