Mobile will remake insurance business models by 2020 is the bold claim laid forth by a new report from Forrester, titled “The Future of Insurance is Mobile.”
There are many angles to that statement, and Forrester’s Ellen Carney attempts to outline them as such: Increased customer engagement with policyholders, new sales opportunities, big data/underwriting potential of smart devices, sales tools for brokers, agents and advisors, and new distribution opportunities. All of those advancements can help insurers connect, communicate and sell to consumers more effectively, but Carney is more concerned with how insurers can do that with immediacy, simplicity and making sure it is relevant to the individual.
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