With new research from the Insurance Institute for Highway Safety, Arlington, Va., finding that drivers using cell phones are four times more likely to get in a crash serious enough to injure themselves, auto insurers are beginning to educate drivers about the risks of driving while talking on cell phones.Dan Cohen, a spokesperson for 21st Century Insurance Group, says the study underscores the need for insurance companies to encourage their clients not to drive and call at the same time.

"That is the call to action-the fact that such a huge number of accidents are related to preventable behavior," he says.

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