Identity theft is one of the fastest rising crimes in America, affecting 10 million people each year. So where are Americans turning for identity theft solutions? The answer may surprise you. According to a new National Association of Insurance Commissioners poll, consumers seeking identity theft insurance tend to look to insurance companies (38%) rather than credit card companies (34%) and banks (32%). That provides the insurance industry both an opportunity and a matching obligation. Of course, the opportunity is to offer consumers policies that cover identity theft losses, plus supplemental access to third-party identity management services. The obligation, however, is to educate them about this oft-misunderstood crime.

Seldom does a week go by without a report on a hacked database, containing thousands or even millions of sensitive personal data records.

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