Insurance is labeled an early adopter of social media in a new report from the International Data Corporation (IDC), titled “2012 U.S. Social Media Trends by Vertical.” The banking industry was cited as being a late adopter.

Surveying the adoption of social media across six major vertical markets, including financial institutions, government, healthcare, manufacturing, retail and utilities, IDC found that social media is enabling organizations to “increase productivity and improve knowledge sharing.” This is the case particularly in retail, where social media touch points such as Facebook, Twitter and Groupon are enabling customer behavior analytics and personalized interactions.

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