As digital channels become moreestablished, it is easy to forget the degree to which consumers still rely upon the agent channel. Indeed, a new survey from Accenture confirms that these new channels will augment rather than supplant long-established ones.
The survey, which queried 2,500 individuals in North America, found that the agent network remains the preferred method to buy insurance among respondents. Even among 25- to 34-year-olds, 59% said they prefer buying insurance from agents as opposed to the 31% who indicated a preference to purchase online.Nonetheless, the numbers indicated a proclivity for younger consumers to use the Web and social media as a research tool. For example, 75% of 25- to 34-year-old respondents said they would be interested in using insurance aggregators prior to buying a policy, while only 55% of the entire sample population expressed an interest in doing so.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access