Making good on its promise to vigorously defend a lawsuit filed Feb. 20 by eHealth-Insurance Services Inc., InsWeb Corp. filed a countersuit March 22 in U.S. District Court, Northern District of California, San Jose.InsWeb is denying allegations made by eHealthInsurance that InsWeb sent a considerable number of illegitimate referrals to a co-branded Web site built and maintained by eHealthInsurance (see "eHealthInsurance Sues InsWeb," April).
The illegitimate referrals cited in the eHealthInsurance suit were the result of a sexually oriented mass-marketing e-mail campaign-created by InsWeb partner, LifeMinders Inc. of Herndon, Va.-which contained the subject message: "Super Bowl Cheerleaders-Check 'Em Out."
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