Social media analytic programs may be driven by high volumes of content, but execution depends on internal competencies as much as service and product providers according to a new report from Hypatia Research Group.

Founder Leslie Ament calls social analytics an “exploding category” of software and service vendors that touch on categories including sentiment analysis, twitter and content analytics and speech analytics. The products are functional, replete with dashboards, drill downs and visualizations for metrics as well as proactive workflow and complex filtering. 

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