At a time when there is less new business coming in, it may be more important than ever to satisfy the few customers darkening insurers’ doors. And, according to the J.D. Power and Associates 2009 Insurance Shopping Study, Erie Insurance is doing it best. The insurer ranks highest among auto insurance companies in satisfying new buyers with the purchase experience for a second consecutive year.

With a score of 893 on a 1,000-point scale, Erie Insurance ranked highest and performs well across all three factors driving satisfaction—distribution channel, price and policy offerings. American Family ranked second overall with a score of 891, followed by The Hartford (889) and GEICO (886).

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