Advisors and agents are still the preferred source of information among insurance consumers—thanks to baby boomers. But how much longer will they continue to hold off the convenience of the Internet and acquaintances?
That's the question posed by a recent study from LIMRA, which paints a clear picture of generation-by-generation growth in the use of Internet and acquaintances/family as a primary source of insurance information. The Internet is already close behind insurance professionals, and while the category "Friends/relatives/coworkers" received only half as many nods, it showed by far the sharpest growth in popularity among the youngest consumers.
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