With the number of career life insurance agents on the decline, new research from TowerGroup urges insurers to explore nontraditional distribution outlets as a means to mitigate potential future losses. These channels include banks and wirehouses, where life insurance premium sales have traditionally been elusive."It's imperative that insurers approach this market with a fresh perspective relative to products, distribution and operations," says Cindy Saccocia, senior analyst in the Insurance practice at TowerGroup and author of the research. "The distribution of life insurance through nontraditional channels is an area of growth for those insurers willing to invest in long-term opportunities."
Highlights of the research include:
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