As insurance companies find themselves adjusting to new standards for customer experience in the digital age, life insurers specifically are looking to make the application process a little easier for qualified clients. Lincoln Financial Group has been exploring the use of third-party data sources and telephone applications for a while in its higher-income customer segments, and announced today that those capabilities are coming to the middle market as well.

The insurer has launched LincXpress, a series of streamlined processes designed to make life insurance underwriting and new business transactions easier and more efficient for advisors and their clients; as well as Lincoln TermAccel, a product using a fully electronic transaction process as well as streamlined underwriting opportunities that enable policies to be issued in less time than traditionally.

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