Challenges are growing as many commercial lines insurers face economic pressures and increased regulatory requirements. In a business world where many factors are out of insurers' control, in order to remain competitive, they are well advised to understand the types of risks most appropriate for a specific product set, and price those risks accordingly. In some cases, this results in a carrier turning down business that is not profitable, or even exiting an entire market that is not performing as expected.

So how do they know what they know? How do they identify, segment and price risks in such a way as to consistently improve loss ratios?

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