Data management has developed a bad reputation. Too many insurance executives see it as little more than edits and testing. They consider it a set of steps added at the end of a project, when it could cause delays. And therein lies the problem. Carriers need to change their way of thinking and start building data management into the project from the beginning rather than incorporating it later.

With any project—whether it's building a house or a new policy system—whatever's added after the original plans have been set can delay completion and add costs. If data management concepts are built into a project, they won't add to the project timeline and may actually aid in project development and decrease total time and costs.

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